The update

February 2014

Relaxed mood on the Rhine
January in Cologne, the people are relaxed and smiling. Customarily, the townsfolk are pleased the whole year through, and at this year’s imm, most exhibitors and visitors switched over to the local mood. All stakeholders kept their feet on the ground. No flashlights on catwalks, no novelties, just solid talks about the quality of the products and – most importantly of all – about business. 
January in Cologne, the people are relaxed and smiling. Customarily, the townsfolk are pleased the whole year through, and at this year’s imm, most exhibitors and visitors switched over to the local mood. All stakeholders kept their feet on the ground. No flashlights on catwalks, no novelties, just solid talks about the quality of the products and – most importantly of all – about business.
And business in Cologne seems to be becoming more and more international. More than 1200 exhibitors from 52 countries made their way to imm this year. During the Trade Visitor Days, some 42% of visitors came from abroad – in particular, from Asia, North America, and Europe. Overall, with around 120,000 people, there is a slight increase in comparison to last year. “The current growth in the number of exhibitors, and especially in international visitors, proves that imm cologne is mobilising the international market, and as a result, all associated industries”, says Gerald Böse, President and CEO of the Koelnmesse.
Beyond the figures, imm creative director Dick Spierenburg focused his attention on the various different PURE formats, extending the range to include younger design and university projects, with PURE One. PURE Village and PURE Editions were updated and shifted to different halls, which gave design-oriented companies the opportunity to present their products in an advanced way. And on the side of the companies? There were more updates than novelties there as well. It is all about history and reworked details. German school-furniture manufacturer VS Furniture surprised the audience with an entire collection of living room pieces designed by Richard Neutra in California between the 1920s and 1940s. Thonet adorned its Bauhaus classics by Marcel Breuer by adding colour, an update to the original look. And Gubi innovated with the Paradiset Collection and the Mategot Collection, both designed in the 1950s and gaining an updated appearance. Aha, is there a way to the future through the past?
 
Look for the full review in the upcoming DAMn°43.
Download the imm cologne guide 2014.
Thonet, S43, www.thonet.com
Ligne Roset, COSSE, Philippe Nigro, www.ligne-roset.com
GUBI, Copacabana Demon, www.gubi.dk
Walter Knoll, Grand Suite + Isanka \ EOOS
This article appeared in DAM42. Order your personal copy.