As a young man, Diez spent some time in India. “India was an important experience for me”, he says. “The Indian concept of a home is a full house – there’s a constant coming and going of people, whether it is a servant bringing in the sh or a neighbour dropping by for a chat. When having a conversation, people also come closer to one another than Western people do.” This togetherness and hospitality seem to have inspired Diez’s own life and work, including his studio in Munich and this exhibition. “Besides connecting with people through the Internet, you also need to have a good time together in real life. Thus, at our studio we cook and eat together. We share good times.”
It’s no coincidence that Full House is taking place in Cologne. “Because of IMM, we have been able to work with several brands that, like Hay, are willing to invest in this project. In the context of the fair, everybody benefits from such an undertaking.” Even though IMM, with its predominant focus on what sells on the market, is considered by some as less thrilling than say, the Salone del Mobile in Milan? Diez has a clear opinion on the matter. “Of course, it can be fantastic to go to a prototype show, to discover the result of rampant creativity or mind-blowing novelties. But if, as a designer at the fair, you have great stuff that will never go into production, it just doesn’t feel satisfactory. We are all fed up with ideas and prototypes that only leave their trace as an Instagram post. With computer simulations you can design whatever you want, but in the end you only create anti-climaxes, because those fabulous projects will never come to fruition. So let’s not show too many prototypes; let’s develop our ideas and prototypes into a project and then show that.” In Cologne during IMM, for example.
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