Renault was first contacted as a photographer for Kewlox’s summer sale leaflet: “I said the lay-out was horrible and that the brand needed a proper house style,...and I became the Art Director at Kewlox.” Now everything is under scrutiny – from door handles to photography. Apart from his engagement in branding and communication, Renault has also created new pieces together with the craftspeople. Small wooden shelves called ‘TRACKS’ in particular, offer a reinterpretation of the emblematic top rail each Kewlox piece has had since the start of the company. Materials that were foreign to Kewlox until then have been introduced with, for example, a storage line called ‘MIST’, with a black aluminium frame and textured glass.
Clients have responded to an open call on Facebook and Instagram, inviting them to have their interiors – with their Kewlox pieces – photographed. The pictures show how effortlessly Kewlox can blend into a variety of interiors and styles. Timeless design, new materials being introduced, as sturdy as it had first set out to be... what else can one expect from a piece of furniture? “Well if any part of your Kewlox ever breaks, it can be replaced,” Renault answers with a smile. Stylish. And sustainable.
All images by Julien Renault for Kewlox.