100 Best Posters: Germany, Austria, Switzerland

Exhibition, MAK, Vienna, Austria.


From October 18, 2017 until February 25, 2018
2017 brings forward the winners of the competition 100 Best Posters: Germany Austria Switzerland, who are awarded by an internationally renowned jury of experts. The eagerly awaited results of the contest are presented at the MAK, with idea-based poster design again looking for the latest trends in an efficient and focused way.
“The talents who succeed in establishing a new aesthetic, who are repeatedly selected year after year, become representatives of a new form of the classical. New trends know no boundaries, every generation owes it to themselves to break with the norms of the previous generation, to devise new codes, to identify themselves with the break, even if these revolutions are ultimately only considered to be developments when viewed from a distance,” comments the chairman of this year’s jury, Alain Le Quernec.
The panel of experts––comprising Alain Le Quernec (Quimper, France; chairman), Eva Dranaz (Vienna), Markus Dreßen (Leipzig), Stefan Guzy (Berlin), and Martin Woodtli (Zurich)––made their selection from a total of 2 116 posters. The competition attracted submissions by 632 designers. Among the 100 top posters and poster series were 52 triumphant projects from Switzerland, 46 from Germany, and two from Austria: studio OrtnerSchinko (Linz) and Benjamin Buchegger from studio Beton – Gruppe für Gestaltung (Vienna/Salzburg/Leipzig) convinced the panel of experts with two completely different graphic approaches.
Responsible this time around for the catalogue’s corporate design, web visuals, and all printed materials is Yuan Wang.
The exhibition will be accompanied by the catalog 100 Beste Plakate 16. Deutschland Österreich Schweiz/100 Best Posters 16: Germany Austria Switzerland, Verlag Kettler, Dortmund 2017.
A cooperation between the MAK and the association 100 Beste Plakate e. V.
Curator: Peter Klinger, Deputy Head, MAK Library and Works on Paper Collection
The MAK is a museum and space of experimentation for applied arts at the interface of design, architecture, and contemporary art. Its core competence lies in a contemporary exploration of these fields aimed at revealing new perspectives and elucidating discourse at the edges of the institution's traditions. The MAK focuses its efforts on securing an adequate recognition and positioning of applied arts. It pursues new approaches to its extensive collection, which encompasses various epochs, materials, and artistic disciplines, and develops these approaches to compelling views.