CALIFORNIA

Exhibition, Design Museum, London, UK.


From May 24, 2017 until October 15, 2017
Designed in California is the new Made in Italy... Picking up the story in the 1960s, the central idea of the exhibition is that California has pioneered tools of personal liberation, from LSD to skateboards and iPhones. Ambitiously, it also brings together political posters, personal computers, and self-driving cars while looking beyond hardware to explore how user-interface designers in the Bay Area are shaping some of our most common daily experiences. All in all, the expo aims to reveal how this culture of design and technology has made everyone Californians.