The Summer of Love Experience: Art, Fashion, and Rock & Roll

Exhibition, de Young, San Francisco, US.


Until August 20, 2017
An exhilarating exhibition of iconic rock posters, photographs, interactive music and light shows, costumes and textiles, ephemera, and avant-garde films, this 50th anniversary celebration of the adventurous and colourful counterculture that blossomed in the years surrounding the legendary San Francisco summer of 1967 presents more than 300 significant cultural artefacts of the time. The period is marked by ground-breaking developments in art, fashion, music, and politics. Distinctive codes of dress set members of the Bay Area counterculture apart from main ream America. Local designers began to create fantastic looks using a range of techniques and materials, including leatherwork, hand-painting, knitting and crotchet, embroidery, repurposed denim, and tie-dye.
In the mid-1960s, artists, activists, writers, and musicians converged on Haight-Ashbury with hopes of creating a new social paradigm. By 1967, the neighborhood would attract as many as 100,000 young people from all over the nation. The neighborhood became ground zero for their activities, and nearby Golden Gate Park their playground.
The Summer of Love Experience: Art, Fashion, and Rock & Roll commemorates an “only in San Francisco” social and aesthetic movement, and will remind museum visitors that in a time of international upheaval, the city played a vital role in changing society and amplifying the pulse of the nation.