Creative Matters

February 2017
Canadian producer Creative Matters was at Maison&Objet this year for the first time, an occasion to present its 360° approach to wool flooring. The majority of Creative Matters’ floor coverings are made of wool and suitable for boardrooms and bedrooms alike. A flame retardant rating is non-negotiable in corporate interiors, and because wool is naturally flame resistant, it does not require chemical fire-retardant treatment and therefore easily meets those stringent requirements. According to the Campaign for Wool in the UK, sound absorption is one of the primary reasons wool carpet is used most often in aircraft, casinos, and hotels. In dining spaces, for example, a wool floor covering can maintain its appearance in the face of frequent spills. The scales on the outside of the fibre as well as the natural oils, mean that food and drink do not penetrate and can be easily cleaned up.
When creating customised carpets, Creative Matters president Carol Sebert informs, “We often select New Zealand wool. However, if we are looking for some additional character in a hand-knotted rug, we consider using Tibetan yarn. The lanolin in mountain sheep living at high altitudes creates a special aspect in the wool that is unmatched worldwide. Because this wool is also hand-spun, variations in the dernier [the width of the fibre] adds more personality. This variation is then further enhanced by dyeing, as the dye takes differently to the yarn due to its density. The effect is subtle, but so beautiful.”