&TRADITION

Catch Lounge Chair by Jaime Hayon

January 2017
Danish design company &tradition, established in 2010, is presenting the Catch Lounge Chair, building on designer Jaime Hayon’s penchant for humour and personification. Brand Director Martin Kornbek Hansen says, “Historically, classic lounge chairs had a somewhat aloof aspect to them. However, Hayon has managed to make this one more personal and inclusive, setting the scene for conversation and a more intimate atmosphere. Which coincides with our Danish idea of ‘cosy’.”