Out of Africa

August 2010

PUMAVision & Mark Coetzee

It might be a staggering and unpalatable to some that a global sports/lifestyle brand can have more impact that many NGOs or even government-funded initiatives, especially in the arts & cultural stakes. Yet, for PUMAVision’s take on corporate social responsibility, with its three-armed take on safety, peace and creativity, this is not about logo swapping and its ‘intelligent engagement’ traverses from literary festivals to redesign of packaging systems.
Eboue by Kehinde Wiley
This article appeared in DAM25. Order your personal copy.