Out of Africa

It might be a staggering and unpalatable to some that a global sports/lifestyle brand can have more impact that many NGOs or even government-funded initiatives, especially in the arts & cultural stakes. Yet, for PUMAVision’s take on corporate social responsibility, with its three-armed take on safety, peace and creativity, this is not about logo swapping and its ‘intelligent engagement’ traverses from literary festivals to redesign of packaging systems.