A Matching Outfit?

January 2010

Where Fashion meets Sustainability

Fashion is dragging its heels on issues of sustainability, with trend-frenzied audiences over-feeding landfills on a diet of barely-worn clothes. What is needed is a huge shift at every level of the industry, one that addresses not only alternative business models and integrated sustainable practices but also encourages consumers to rethink the ‘identity for sale’ clothes on the high street.
Headpiece by Emma Lundgren, © La Fortuna Studio
This article appeared in DAM27. Order your personal copy.