Diesel Engine

April 2011

Never Mind the Bollocks...

Renzo rosso, the founder and main man behind Diesel and other enterprises, has tons of energy and unbounded ambition. Starting with a collection of men’s jeans some 33 years ago, Diesel has stretched far-far beyond that now. Having expanded the label to include furniture, lighting, jewellery, a radio station, and more. rosso has also recently become interested in giving something back to society, with africa as his focus.
Welcome to Diesel Island. Photography: Guy Aroch & Nacho Ricci
This article appeared in DAM28. Order your personal copy.