The Discreet Charm of Honest Needs

April 2011

Neuland Industrial Designers

These two designers who together call themselves Neuland have an interesting and rather unconventional
way of setting about their work that is pretty much backtofront. Stemming from a fundamental distaste for the focus on aesthetics instead of practicality, they begin designing from the inside out. The stylish result could therefore seem to be somewhat incidental to their working method, but perhaps it is just its innate poetry.
Prototype of the Elephant Chair for Kristalia © Neuland
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