Ordinary People

July 2011

The Art of Simple Living

A jumbo, life-size sweater for a 4-metre tall giraffe in a zoo, shown in miniature (1:30 scale model) © Mai Yamashita & Naoto Kobayashi

Refuting the idea of one’s time being devoted to the pursuit of money, this artist duo has opted instead to prioritise the importance of living. Ordinariness has thus become their focus, the way they choose to live and to thereby practise their art. To this end, they have recorded numerous video performances, taking a long time and investing huge amounts of energy into carrying out actions that are apparently minimal and ephemeral. Beautiful stuff.

This article appeared in DAM29. Order your personal copy.