Yves Béhar's SodaStream. Source © SodaStream

The Source of Pleasure

May 2012

Adding more fizz to life
When a long-established company has a product that has already proven itself several times over, and is an international success to boot, decides to completely revamp that product and extend its concept to include other enterprising and even ecologically amenable applications, it is worth noting. SodaStream, a household name hitherto representing a plain and simple fizz-making machine, is zapping itself into the modern day, with bells on.