Behind the scenes. Photo © Florian Böhm


Truth out of Fiction

May 2012

Florian Böhm’s honest ways
This German photographer/artist/designer enticed Vitra into reversing the favoured tradition of presenting furniture in a realistic setting by exploiting the fictional aspect of the standard slickly produced scenarios. Rather than spending every effort to make the truly fictional appear absolutely normal, he has chosen to reveal the false nature of such settings, and he has done so with cleverness and aplomb.