Beyond the New
A search for ideals in Design
“Design is flourishing. The number of design events is growing every year. But the field has not benefited. What most events have in common are the presentations of a depressing cornucopia of pointless products, commercial hype around presumed innovations, and empty rhetoric. As a mere commercial hype, the ‘new’ no longer equals real innovation, and might even be rephrased as ‘the illusion of the new’. Design has become a goal instead of a means to an end.” Designer Hella Jongerius and theorist Louise Schouwenberg have written a manifesto in which they plead to breathe new life into the Bauhaus ideals: making the highest possible quality accessible to many people.
Hella Jongerius studied Industrial Design at Design Academy Eindhoven and came to prominence very soon after graduating, with a series of her designs being produced by Dutch design collective Droog. She works for clients, including KLM, Vitra, Danskina, Maharam, Royal Tichelaar Makkum, Artek and Nymphenburg, and has pieces in the collections of MoMA New York, Museum Boijmans Van Beuningen Rotterdam, Stedelijk Museum Amsterdam, Design Museum London, and many others.
Louise Schouwenberg is a Dutch researcher, writer, lecturer, and a curator of exhibitions on the cutting edge of art and design. She writes for a range of international art and design magazines and websites, and has contributed to various books, including Panorama, a publication on designer Konstantin Grcic (Vitra Design Museum, 2014), a monograph on artist Robert Zandvliet (Nai Publishers, 2012), and two monographs on designer Hella Jongerius (Phaidon Press, 2010 and 2003). Since 2010, she has headed the Master’s department in Contextual Design at Design Academy Eindhoven.