Since 2010, MAD - Brussels Fashion
and Design Platform – has devoted
itself to strengthening the promotion, accompanying the development, and increasing the (inter)national influence
of Brussels-based creators and designers.

With its new white building, MAD now has a space from which it can carry out its three main activities: research and development, professional support and cultural programming, in addition to its educational projects in fashion and design spanning across these three approaches.

Bas Smets at MAD Brussels © Maxime Delvaux
The opening exhibition «OCCUPATION : DESIGNER, Brussels vision on design» aims to show design in all its dimensions, in its diverse range of inspirations and investigations. Today, design is no longer limited to giving shape or

an aesthetic appearance to an object. Design is directly involved in society, in its discourses, its dynamics and its issues.

The Candy Heap Sale, 2017, HD film,1.77, color, stereo sound, 3 min 20s, Ed of 6 + 2AP © Benjamin Loyauté
In order to place the Brussels design scene under the spotlight, the curatorial team DAMNation have called on Annelys de Vet, Benjamin Loyauté, Laurence Soetens, Thomas Lommée & Christiane Högner, Xavier Lust and Bas Smets. Designers based in Brussels, who are representative of different fields in design and interested in innovation and societal issues. Playing on the double meaning of the exhibition’s title, these designers will occupy the new MAD building’s spaces, reinterpreting the perception of their “occupation” (in the professional sense). During the exhibition, events on the different aspects of contemporary Brussels design will be organized.

MAD offers a festive opening weekend. For the occasion, the shops in the surrounding streets will decorate their windows in white and will show a selection of photographs of the MAD building site.

OPEN STRUCTURE at MAD Brussels © Maxime Delvaux
Annelys de Vet at MAD Brussels © Maxime Delvaux
Xavier Lust in his installation NATURE, SYMBOLS, FLUIDS. image by Siegrid Demyttenaere
Bas Smets in his installation BUILDING LANDSCAPES, image by Siegrid Demyttenaere