With the help of on-the-ground experts, such as London-based journalist Max Fraser and Lebanese designer Ghassan Salameh, Adorno offers its customers the chance to browse through city-specific collections – a unique take on narrowing down the overwhelming amount of design pieces on the market.
And that's where we arrive at the brand's latest collection, which looks to the Nordic regions. Finland, Iceland, Sweden, Denmark and Norway have each been scoured for talent by design-focused dwellers. The results will be presented at the Chart Art fair, taking place in Copenhagen later this month.
“Growing up in Denmark we’ve always been aware of the strong historical traditions within Nordic design and crafts, which sparked our initial interest in other design and crafts cultures around the world. Adorno International Design Collaboration was created to allow these cultures to be explored and enjoyed by design and crafts enthusiasts and collectors. With the project Now Nordic the aim is to present the independent designers and craftsmen/women that are now part of defining the Nordic scene, which for too long have been dominated by larger design brands.” – Kristian Andersen, Adorno co-founder.
For the Finland collection, Adorno called upon Sebastian Jansson – a Helsinki-based industrial designer who co-founded design brand Made By Choice in 2016. With his finger firmly on the pulse of the country's design scene, Jansson selected pieces by Aalto+Aalto, Elina Ulvio, Maija Puoskari, Tero Kuitunen, Hanna Anon, Habitare and Studio Finna.
Denmark has been overseen by Pil Bredahl, the curator of Adorno’s existing Copenhagen collection and someone whose interests fall within experimentation design, sustainability and social responsibility. Bredahl, who is the co-founder of the design group FairTradeDesigners.com, has profiled the likes of Nikolaj Steenfatt, Jonas Edvard, Gurli Elbækgaard, Astrid Tolnov, Alexandru Murar, Tina Austen Petersen and Netter Andresen.
Iceland's curators Hlín Helga Guðlaugsdóttir and María Kristín Jónsdóttir have worked together to scout-out the country's design offerings. While Hlin Helga focuses on interdisciplinary collaborations, María Kristín Jónsdóttir is the editor-in-chief of Icelandic architecture and design magazine HA. Their picks include Tinna Gunnarsdóttir, Magnús Ingvar Ágústsson, Róshildur Jónsdóttir, Ragna Ragnarsdóttir, Brynjar Siguroarson, Katrín Ólína, Studio Hanna Whitehead and Eyjolfsson Garoar.
Rebecca Ahlstedt has overseen the curation of the Swedish collection, given her experience in spatial design and interior architecture. Ahlstedt is also part of an international group Undeni, which explores the intersection of art, design, craft and technology. Her choices include Kristoffer Sundin, Lotta Lampa, Sara Lundkvist, Elsa Chartin, Lith Lith Lundin and Jenny Nordberg.
Soft Conformist by Aalto+Aalto
Finally, the Norwegian collection has been put together by Kråkvik & D'Orazio – an Oslo-based creative studio working on interior styling, design and exhibitions with clients worldwide, founded by Alessandro D'Orazio and Jannicke Kråkvik and Kråkvik & D’Orazio.
At Chart, which officially kicks off on 31 August, Adorno will have a presence at the Chart Design venue inside the Den Frie Centre of Contemporary Art in Copenhagen. A physical exhibition will take place alongside a digital exhibition on the brand's website, allowing new pieces to be purchased by customers worldwide and reaffirming the company's vision of design beyond boundaries.