The aim is to strengthen awareness of Denmark with a Japanese and international audience. The project is developed by the Danish Ministry of Industry, Business and Financial Affairs and VisitDenmark in collaboration with The Danish Industry Foundation and Realdania.

The pavilion design,  by Lendager Group and will be built using wood from the earthquake region Fukushima and 2.500 specially designed chairs made from wood and recycled plastic.

The pavilion will be built around the iconic Hibiya Park fountain in central Tokyo - embracing the fountain and creating a public space around it. As visitors enter through the huge arched openings, the technical aspects of the design – the 2.500 chairs – reveals themselves.

Once separated, each building block works as a two-in-one chair. With one side up, you have a dining chair, but when you turn it upside-down you have a lower seat and comfort, well-suited for a lounge chair. A total of 2500 signed and numbered chairs are available for sale when the pavilion is disassembled.

“We had only two weeks”, CEO Anders Lendager recall. “In the early design phase, prior to the winning competition proposal, we looked into what Japanese people associate with Denmark. Two things stood out: design and craftmanship. Outside Tokyo there is a museum dedicated to Danish design chairs – that is commitment! We wanted to tap into that narrative. After stacking a handful of classical wooden dining chairs in the meeting room, we were convinced - we wanted to design the pavilion out of chairs!”