Fondamenta

Artissima presents Fondamenta, a curated online project that runs from 5 June, 2020 until 5 July, 2020. Conceived as part of the 2020 fair’s work in progress, Fondamenta considers the factors that are transforming our globalised art world. It is an invitation to experiment and respond creatively to the frenetic standstill in which we find ourselves in this challenging present

Fondamenta - the Italian for ‘Foundations’, a nod to galleries as wholly fundamental to the existence of art fairs and the art market, offers an insight into Artissima’s research process, exactly five months ahead of the 2020 edition of the fair in Turin (6 – 8 November, preview 5 November). Presented on artissima.art, a simple and intuitive interface, Fondamenta offers a virtual selection of approximately 200 art works, presented by Italian and international exhibitors from Artissima 2019. Each gallery shows works by one selected artist which will be displayed in virtual versions of the five sections of the physical fair: Present Future, curated by Ilaria Gianni and Fernanda Brenner; Back to the Future, curated by Lorenzo Giusti and Mouna Mekouar; Disegni, curated by Letizia Ragaglia and Bettina Steinbrügge; New Entries, curated by Valerio Del Baglivo; and the Main Section, on this occasion selected by Artissima’s Director Ilaria Bonacossa. Works on display are priced up to 15,000 Euros and rotated if sold. Free of charge for both participants and visitors to the site, galleries receive 100% of the profits.

Fondamenta is not a viewing-room, exhibition or a digital replacement for the fair, but rather a shared perspective on contemporary artistic practices, with a focus on experimental curation. A collaborative project with the fair’s galleries, and for the galleries, Fondamenta is an opportunity for them to connect and exchange ideas with their peers and the public.

artissima.art