French Touch


French Touch: H5 Super Discount, 1996, Vinyl 10

Graphics /video/electro
In 1994, Eric Morand, co-founder of the F Communications techno label with DJ Laurent Garnier, declared, “We give a French touch to house music.” The term 'French Touch' came to mean the French movement in electronic music forged by Air, Daft Punk, Cassius, and other groups. With its huge success on the international scene, it soon encapsulated all the visual artists involved in this music. Never in France had graphic design and music been closer than they were from the early 1990s to the early 2000s. In the exhibition this joint venture is retraced via several hundred flyers, disk jackets, and videos.