GUSIGI, MASIGI (Anything, Something)


Gwangju Design Biennale

5th Gwangju Design Biennale, Exhibition Hall Gwangju, South Korea, 06 September - 03 November 2013
The Biennale explores cultural habits, shared characteristics, and coded conventions that inform the many unspoken contexts by which we communicate with one another. The two Korean words GUSIGI, MASIGI are used to refer to an object or idea when the actual name escapes the mind, similar to the phrase ‘what do you call it’ in English. Thus, the exhibition keys into different elements of communication beyond literal speech, such as emotional and cultural prompts and responses, exploring the hidden contexts and habits in our day-to-day communication that inform designers sensitive to both familiar and new environments, who strive toward creative forms of understanding and expression.