Hello my name is Paul Smith

Exhibition, Design Museum London, until 09 March 2014.
In a career spanning over 40 years, Paul Smith has become one of Britain’s foremost fashion designers. The brand is known for an unmistakable, classic Englishness augmented with a colourful ‘twist’. It now includes 14 different collections for men and women, with shops in 66 countries across the world. The Design Museum takes you into Paul Smith’s world of creation, inspiration, collaboration, wit, and beauty. Celebrating his career to date and exploring future developments, the exhibition references his influences and designs, charting the rise of this quintessentially English label. Explored here is how an intuitive take on design, coupled with an understanding of the importance between designer and retailer, have laid the foundations for the company’s lasting success.