Campaign image 2013

Paris Nord Villepinte, France
With the theme 'Essentiel', the fair projects the attitude that it is crucial to calm down, to come back to what is crystal clear - the essence of life. That beyond the crowded, noisy world, we can unburden ourselves of the artifices of superficiality and uselessness. That minimalist luxury is about re-establishing a bare, serene timelessness, with the contemporary spirit contemplating beauty in its most elementary sobriety. That the past, present and future are being reconciled. That discoveries in the techno-sciences are reinvigorating an optimistic vision of the future.