Mein reklame-fegefeuer


Design for an illuminated advertising sphere, 1924.

Exhibition on Herbert Bayer and Graphic Design in Germany,1928-1938, in Bauhaus-Archiv, Berlin, Germany, until 24 February 2014
Herbert Bayer was one of the most creative commercial graphic artists of his period, and decades ahead of his time stylistically. After leaving the Bauhaus in Dessau in 1928, he continued to rigorously pursue the principles of modern graphic art developed there. Up to the time of his emigration to the USA in 1938, he created hundreds of posters, title pages for books and journals, and commercial adverts and brochures. His clients included companies from the consumer goods industry and publishers, as well as state and semi-state institutions. Bayer also put his innovative advertising ideas at the service of the Nazi dictators. Offered here is a critical and comprehensive view of his work up to 1938.