Modernism: In Print

Exhibition, Bijzondere Collecties, Amsterdam, Netherlands.

From June 16, 2017 until October 1, 2017

The Special Collections of the University of Amsterdam is showing the first retrospective exhibition of modernism in Dutch graphic design.

A century after the birth of De Stijl movement, this retrospective uses printed matter and unique items from the archives, such as original sketches and designs, to show how modernism visually dominated daily life over a long period, in a wide variety of graphic forms, ranging from corporate styles and posters to postage stamps and photographic books.
The designers featured include Piet Zwart, Dick Elffers, Jurriaan Schrofer, Wim Crouwel and Experimental Jetset. With international handbooks, type specimens and key works from such designers as El Lissitzky, Jan Tschichold and Karl Gerstner, Modernism: in print adds context to the Netherlands' contribution to modernism.
The exhibition was curated by Mathieu Lommen and designed by Studio PutGootink, which also made a visual essay based on the selected designs.