Museu del Design 1880-1980

Museum opening, Milan, Italy.

The newly opened museum aims to represent the most crucial moments of the evolution of Italian and international industrial product design, highlighting nuances and contrasts through the different experiences that have generated contemporary design. The collection was put together and curated with the clear aim of creating a didactic tool for teaching the history and development of the sector and to guide the visitor on an imaginary voyage through the evolution of creativity as applied to objects.
In this ‘theatrical museum’, every stage is a scene, a chapter in a book, able to generate a consistent and unbiased vision, chronological and accurate in its references to the most important protagonists of world design.