Now You See It, Now You Don’t


One of the 4 displays: El algoritmo de la doble espiral (The algorithm of a double spiral). A constellation of black dots suggests a voyage through interstellar space navigating a complex mathematical problem. Starring product: Konoha bench by Toyo Ito.

New pop-up concept by Sancal
November will usher in the Now You See It, Now You Don’t tour. Original window displays featuring Sancal’s products will be popping up in Spain’s best furniture showrooms. Now You See It, Now You Don’t is a new pop-up concept. Sancal has designed four shop window displays to show off selected products in a slightly irreverent format for a limited time: fashion in furniture. To communicate Sancal’s vision, the company has made use of a creative repertoire that transcends boundaries between disciplines by combining colour, form, materials, textures and graphic design. The products play out a new role, evoking an emotional response from passers-by. Design should be functional, but also fun. Shops are normally forced to make safe choices when selecting products. Now You See It, Now You Don’t enables them to propose something quite out of the ordinary for a while. For Sancal, it is an opportunity to showcase its creative talent directly to the general public.