Olympia London, 09-11 February 2014.
Pure London is the UK’s leading fashion buying event. High calibre fashion buyers from independent shops and department stores, multiples and e-tailers are in attendance to source brands and to place orders. Donning a new vision that debuts in this edition, the event has been an integral part of the major developments in the UK fashion industry, and its strategy is to exceed the evolving demands of buyers. The future framework is based around the three most important elements buyers claim to want: a unique mix of labels and brands, authoritative insight into trends, and an inspirational environment to showcase the best of European fashion.