Salone del Mobile.Milano

SuperSalone 21





From September 5, 2021 until September 10, 2021
Moderated by Victoria Cabello, television host, well-known face of MTV and radio broadcaster, it featured Claudio Feltrin, President of  FederlegnoArredo, Maria Porro, President of Assarredo, and Marco Sabetta, General Manager of the Salone del Mobile.Milano, who discussed its genesis and vision; Riccardo Luna, a journalist with a passion for innovation and a technology expert, who, in conversation with Annalisa Rosso, editorial director of the platform, explained why financial sectors are no longer able to function without digital and described the potential and added value of this new Salone project; and the architect Stefano Boeri, who revealed a bit more about the special “supersalone” Salone del Mobile.Milano event, which he is curating, slated for 5th to 10th September at the Rho Fairgrounds. It was an opportunity for exchanging experiences, visions and emotions, introducing us to a new, hybrid tool in which the physical and the digital coexist, boosting each other and increasing their opportunities.
“supersalone”, the 2021 Salone del Mobile.Milano special event, curated by Stefano Boeri, scheduled for 5th to 10th September at Rho, Fiera Milano will reaffirm the centrality of Milan and the Salone on the international design, cultural and innovation scene. Working alongside the curator, an international team of collaborators – Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth and Marco Ferrari and Elisa Pasqual of Studio Folder together with Giorgio Donà, co-founder and director of Stefano Boeri Interiors, will valorise projects and products in an innovative setting built on proximity, reflection and sharing. A fluid and dynamic exhibition set-up will valorise the new products and creations brought out by the companies over the last 18 months and will allow visitors to navigate freely inside a large design library, a huge national and international archive of creativity.
supersalone21
supersalone21, exhibition design