SUN CITY by Soft Baroque
Marsèll in collaboration with PIN–UP Magazine
Leading artisan footwear brand Marsèll is pleased to announce SUN CITY, the first solo exhibition in Milan by London-based studio Soft Baroque, curated by New York-based architecture and design magazine PIN–UP.
Inspired by the sun, both its life-giving and destructive potential, Saša Štucin and Nicholas Gardner of Soft Baroque created SUN CITY as an immersive exhibition space, transforming Marsèll’s multi-level headquarters in Milan, Italy. SUN CITY makes reference to how the sun has been revered as a deity for millennia, recognized for its role as the ultimate source of light and energy.
The name of the exhibition makes references to the figure of the sun as it is used in contemporary resort marketing, and to the cultures of sun worship and tanning. SUN CITY is experienced in three parts, each level of the exhibition is dedicated to a particular aspect of the sun: Life, Destruction, and Worship. Before entering the exhibition, visitors pass by the limonaia in the courtyard, which functions as a prelude to the main part of SUN CITY.