What if...

Dutch Design Week, Multiple venues Eindhoven, Netherlands 17 - 25 October 2015

From October 17, 2015 until October 25, 2015
‘What if...’ is the theme for DDW 2015. With this, the organisation celebrates and highlights designers’ power of imagination. Their best responses are on show during this 14th edition, in the form of concepts and products, experiments and crossovers. DDW sees ‘What if...’ as the ultimate question from which creativity and innovation begins. Designers innovate by looking at what exists from a different angle, by not being satisfied with the status quo, and by continuing to look for alternative answers and solutions. Designers think about how we will live in the future, daring to question everything, to dream of a different answer and to shape it. This forms the basis for the innovations of the future.