D Studio Milano
Design Holding is opening a retail space in Milan to showcase B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen.
Milan, 4 September 2021 - to coincide with Fuorisalone 2021, D Studio is opening a new space in Milan where Design Holding’s iconic brands can all interact under one roof.
D Studio is offering Italy an innovative setting that fuses retail and project planning to provide a space where professionals, clients and lovers of design can try out the very best of Italian and Scandinavian invention. This includes the peerless icons of B&B Italia, the sophistication of Maxalto, the timeless classics of Azucena, the avant-guard kitchens of Arclinea, the experimental and innovative creations of Flos and Louis Poulsen’s iconic Scandinavian designer lamps that are designed to shape light.
Products, services, inspiration and technology: a one-off Milanese experience
The world’s first D Studio was opened in Copenhagen in June 2021 and occupies a beautiful historic building in Holmen, a residential neighbourhood as well as a cultural hub. The Milan Flagship Store is located in via Durini 14, an address that is synonymous with the beating heart of Italian design. The space that used to house B&B Italia’s historic store has seen its 2,150 smq given a new lease of life. In D Studio, each brand plays a leading role while simultaneously relating to and with a multitude of surrounding objects and products, offering a brand new hub that embraces experience, business and inspiration.
Service lies at the core of D Studio’s ambitions so that clients and professionals can enjoy a variety of installations, events and meetings that showcase its design culture and give scope for in-house experts to match the best technical solutions with each individual project. In this way, the brands can express their identities through ever- changing monographic and multi-strand shows where partnerships and spaces enable experiments in home automation and lighting.