Fragments of Life by Danese

The DNA of Danese carries a legacy that contains intellect, freedom, and an exploration of daily life.

October 2017
Ron Gilad has been appointed creative director of the iconic Italian brand Danese, and introduced his point of view on his new role with the installation/exhibition Fragments of Life during Milan Design Week.
“The DNA of Danese carries a legacy that contains intellect, freedom, and an exploration of daily life. We can use minimum tools, research, and modesty, as Danese has managed to do over the years, building an innovative language. Within its culture of useful objects becoming symbols, I have found a playground that fits with my personal way of thinking, and that can be fertile in regard to my past research and Danese’s research, which began in 1957. The title Fragments of Life frames the brand’s identity while keeping it open for interpretation.” The objects designed by Gilad for Danese no longer respond to domestic-functional, aesthetic-conceptual needs. They are unstable places, hybrid genres, minimum structures, holding the fruit (in regard to the stunning centrepieces and the minimalist fruit bowls) suspended in a twilight zone. Gilad’s minimalism feeds on conceptual research, and the series of objects for fruit represents an extreme example of his way of working by subtraction: a single piece of wood, slightly curved, a geometric sign that reaches the status of a super-icon, as is the case with his Oh Signore! fruit bowl that forms a liberating image on the table.

DAMN°64 Food presents products that are creating waves in the kitchen. Says Productivity editor Patrizia Coggiola about the Choreographic Core trend:

"The kitchen is a stage set, where the elements are intrinsically ergonomic, designed to make a primordial connection between user and form, material, tools. Importance is given to contact, movement, and presence, with the items becoming an extension of our hands and arms, bringing us closer to a daily personal ritual. Value is attributed to the moment just before tasting."