Flowing spaces by einszu33 for Gaggenau flagship

It provides the opportunity for visitors to immerse themselves in the brand

October 2017
The latest Gaggenau flagship has recently opened in one of Chicago’s premier business locations, a historic landmark within the cityscape. Not simply a showcase or a cold showroom, it aims to inspire people with a passion for all things culinary and social. Architects einszu33 drew inspiration from Mies van der Rohe’s architectural philosophy, with free flowing spaces created amidst structural order. Mies’s principles are in fact reflected in an open-plan design that acts as a framework for dedicated areas where cultural events like wine tastings, culinary evenings, or professional training sessions can be held. The creation of individual areas dedicated to culinary expertise, fine wines, and coffee culture – including live cooking zones – will draw visitors into the space and exemplify the sophisticated lifestyle that is central to the brand’s ethos. Sven Schnee says: “All of our international showrooms present the history and heritage of Gaggenau, with the very latest innovations and products. They provide the stage from which we celebrate our brand philosophy and culture through the finest in culinary and epicurean enjoyment. This latest space was carefully chosen for its exceptional location in the iconic Merchandise Mart. It provides the opportunity for visitors to immerse themselves in the brand, and it also strengthens our position in the North American market in 2017.”

DAMN°64 Food presents products that are creating waves in the kitchen. Says Productivity editor Patrizia Coggiola about the Medium Dry trend:

"The interior design of the kitchen has gained a warm look. Gone is the minimalistic trend of bare stone slabs and metres-long brushed-steel surfaces. Now there’s a gentle hybrid blending, where natural wood contrasts with industrial black powdercoated metal profiles and lavish surfaces with textures that complement smooth white marble, or where traditional oiled-oak meets grey travertine stone, creating a tactile and immersive experience."