Jon Eliason

Designer for Villeroy & Boch, Gustavsberg

April 2017
Villeroy & Boch Gustavsberg, one of Scandinavia’s leading bathroom manufacturers, combines smart solutions in its new Estetic series of sanitary ware, and the designer behind it is Jon Eliason.
With an aesthetic inspired by water, the fixtures come in glossy white, and matte white and black. “Estetic’s soft shapes create generous space despite their slim exterior dimensions. For me, Gustavsberg stands for quality, which was a fundamental idea when we designed Estetic.
Stig Lindberg was a key player in this project when we took on the design. He carries the Gustavsberg legacy that we were inspired by”, says Eliason.
Estetic possesses Gustavsberg’s revolutionary Hygienic Flush technique, meaning that the toilet bowl is cleaned effectively due to to an open rim.