Poliform. Photo: Ritratto Roversi

Poliform

Supersalone 2021

September 2021
Poliform confirms its presence at Supersalone, the event curated by the architect Stefano Boeri scheduled for 5-10 September at Fiera Milano in Rho.

An interactive showcase structured as a vast library of design conceived to promote and harmonize the latest developments and trends in the market.

In the context of a fluid mesh of shared spaces where traditional booths give way to linear walls, Poliform will present its own original story in a 30-metre set.

The artistic installation is guaranteed to be highly engaging for visitors, allowing them to "experience" the representation through an immersive gallery of images and videos stimulating a variety of senses rather than simply looking at a static object.

A journey through Poliform's universe that condenses years of innovation, challenges and meetings into the photos of Paolo Roversi contained in the book Time, Light, Space. Published by Rizzoli in 2020, the volume is a visual chronicle created to celebrate our company's 50 years of history.

For Roversi every image is a portrait: whether the camera is facing a model, an old friend or a designer object, every time the light impresses the sensitive surface of the film, every time an exchange takes place between the photographer and his or her surroundings, the image that we then find before us contains a small, touching vibration: the soul.

Time, light and space are the materials used to produce these photographs. But they are also the elements that make up Poliform's universe, born from 50 years of history, creativity and innovation. A business whose values – love for the work, respect for quality and dedication to excellence – are perhaps more important today than ever before.
Poliform at Salone 2021. Paolo Roversi 'Time, Light, Space'
Poliform. Photo: Ritratto Roversi
Poliform. Photo: Ritratto Roversi
Poliform. Photo: Ritratto Roversi
Poliform. Photo: Ritratto Roversi
Poliform. Photo: Ritratto Roversi
Poliform. Photo: Ritratto Roversi
Poliform. Photo: Ritratto Roversi
Poliform. Photo: Ritratto Roversi
Poliform, portrait Ritratto Roversi