Smeg by Dolce & Gabbana

The perfect collaboration between fashion brand Dolce & Gabbana and kitchen appliance producer Smeg

October 2017
During Milan Design Week this year, Smeg inaugurated a new showroom overlooking the Brera district. The interior emphasises the warm essential qualities of natural materials such as glass, oak, and travertine, bringing a corner of the Mediterranean into the heart of city. This was the perfect setting for presenting the new items born from a collaboration between fashion brand Dolce & Gabbana and kitchen appliance producer Smeg, which, as well as a new fridge collection, brought smaller products such as toasters, citrus juicers, coffee machines, kettles, blenders, stand mixers and slow juicers all decorated with gold lemons, citrus fruits, prickly pears and bright red cherries are just some of the typical Sicilian decorations framed in triangular motifs called crocchi: there are also delicate floral motifs inspired by the coasts and landscapes of Southern Italy and images of fascinating Mt. Etna, surrounded by ornamental friezes, picturesque ruins of the Greek temple of Castor and Pollux in the Valley of Temples, trinacrie and cartocci, a decorative motif similar to stylised acanthus leaves.

DAMN°64 Food presents products that are creating waves in the kitchen. Says Productivity editor Patrizia Coggiola about the Sweet Modernist trend:

"Seducing the eye with the vital force of accurate contours, shaping the body of the object like a precious grand centrepiece to attract the attention and polarise our movements... Whether it is the eclectic morphism recalling the forms of exotic locations or the shivering glow of the polished metallic surfaces, the wittiness of the design is enrapturing."