Head of Global Brand Gaggenau
At EuroCucina 2016, Gaggenau made an exhibition especially for the brand’s milestone anniversary: ‘333 years in the making’. Gaggenau is a German manufacturer of high-quality home appliances, with a history dating back to 1683. It has contributed to building major innovations in the domestic kitchen with its internationally acclaimed products, from skilled craftsmanship in the forge to engineering perfection in the private kitchen. A blacksmith and an authentic forge were featured at the booth, where visitors could experience live demonstrations of traditional craft methods by skilled iron- mongers, reflecting the company’s past as an ironworks.
Sven Schnee reflects on these 333 years of working with metal. “It is an achievement only few can claim and we were excited to begin our celebration of such an important anniversary. We’re proud to say that Gaggenau is the only manufacturer of home appliances with such a long-standing tradition and heritage. Our history, experience, and innovative spirit are reflective of a successful and authentic vision that has spanned time, distance, and cultures.
Gaggenau is not just a kitchen appliance. To us, fire is an enduring symbolic element, whether looking back to the 17th century when food was prepared over an open fire, later in gas-fired stoves, or today with the brand’s gas cooktops.”
Unveiled was Gaggenau’s contemporary icon, the EB 333. This 90 cm wide oven is a revised version of its 30-year-old EB 300, relaunched with an adjusted design and updated functionalities, shown for the first time at this edition of the trade fair. The new oven, renamed in tribute to Gaggenau’s anniversary, perfectly embodies the company’s design philosophy of ‘traditional avant-garde’, where timeless craftsmanship meets innovative design.