November 2015
Zumtobel has recently engaged in a research study to examine the emotional and economic effects of Limbic® Lighting, for example in public spaces and stores: a lighting concept was specifically developed for a target group, to investigate the impact of light on our emotional condition. These effects can only be partly measured using customer surveys, so implicit methods were called upon for the analysis. The method employed by Zumtobel, developed by Gruppe Nymphenburg and known as the Limbic® Emotional Assessment (LEA), specifies various parameters for measuring unconscious physical responses, lending valuable insight into emotional reactions.