Earhart, designed by Luca Nichetto, 2013, distributed by La Chance

Hands-on and Footloose

May 2013

Brand new brands
In another application of the Less is More strategy, the latest adventurers of design are aware that we need to produce fewer goods rather than more of them, and that these goods must be durable, ethical, and honest. Not wishing to plough their way into big business, they are opting instead for a slower and smaller scale approach, keeping costs low and not wasting time or space with unnecessary production. Smart stuff, if you ask us.