Georgia Zanellato: There are many challenges. Italy is well known for furniture producers. The most important ones in the design world are still based in northern Italy. But problem for us is that they do not want to collaborate with young Italian designers so much. We are not so attractive or exotic enough for them. And there are other challenges. In design world, everybody is a designer now. There is big concurrency. Anyway, the space is for many designers, but you have to choose right way to work, focus on something. That's why we work with the stories, based on our own traveling and places we visit.
Despite you said it is a problem for young Italian designers to collaborate with the Italian producers, you successfully started to collaborate with a such a heavyweight as Moroso is. How did it start? And how is it to collaborate with such a big furniture producer?
Daniel Bortotto: It was during Salone Satellite 2013 when we have exhibited our Aqua Alta collection of textiles and accessories. The collection was inspired by traditional flood in Venice, called Aqua Alta. And it composed of carpet, textiles and some objects translated the details of Venice and its sea erosion into the products. Patrizia Moroso, owner of the company, passed by our stand and she really liked the collection. And it was very nice meeting her, she was very friendly. After that we met her again during the summer in Udine, where Moroso is based and she had an idea to translate our textile to piece of furniture for the company. The outcome is La Serenissima seating collection paying homage to the rich cultural history of the city of Venice. Inspired by the sedimentations of the walls corroded by the water of Venice.
Daniel Bortotto: It was during Salone Satellite 2013 when we have exhibited our Aqua Alta collection of textiles and accessories. The collection was inspired by traditional flood in Venice, called Aqua Alta. And it composed of carpet, textiles and some objects translated the details of Venice and its sea erosion into the products. Patrizia Moroso, owner of the company, passed by our stand and she really liked the collection. And it was very nice meeting her, she was very friendly. After that we met her again during the summer in Udine, where Moroso is based and she had an idea to translate our textile to piece of furniture for the company. The outcome is La Serenissima seating collection paying homage to the rich cultural history of the city of Venice. Inspired by the sedimentations of the walls corroded by the water of Venice.
