DAMNº selects at MDW19: Freitag Lab x Georg Lendorff
DAMNº SELECTS THE BEST OF MILAN DESIGN WEEK 2019
The collaboration between Freitag Lab and Swiss video artist Georg Lendorff flipped Milan Design Week on its head. The installation Unfluencer – De-sinning the Designer was what the company described as a way to ‘stimulate good discussions about lousy design and other crimes’. A call to authenticity (and fun), they went on to say that ‘After all, none of us are immune to negative forces, constraints, simple errors or delusions. Just the same way there are none of us who have never bought something stupid, unnecessary and unsustainable against our better judgement.’
An immersive experience, visitors floated in a volumetric video projection and light installation. Thousands of threads hung from the ceiling with the goal to dissolve visitors’ sense of space and time, and at the same time allowed them to confess their design and consumer sins without the need for any Hail Mary’s. The spatial design came courtesy of Ortreport.