Marc Viardot is managing director (Central Europe) & director of marketing and products at Laufen Bathrooms AG in Laufen, Switzerland. Over the past seven years he has turned Laufen into a well-known and appreciated premium brand, targeting international architects and interior designers as well as the traditional distribution channel of wholesalers and plumbers. Viardot has developed several successful collaborations with strategic partners such as Claudio Luti of Kartell and Alberto Alessi, along with designers like Roberto Palomba, Konstantin Grcic, Toan Nguyen, Patricia Urquiola and Marcel Wanders.